About the free audit
What does the free audit include?
Your audit checks your website across technical SEO, on-page SEO, AI visibility, structured data, crawlability, Core Web Vitals, content quality, entity signals, and competitor comparisons. You receive two visibility scores (search and AI), a complete list of issues, and two clear ways to fix them: a do-it-yourself fix plan you can apply yourself, or a done-for-you service where we handle everything. You can also download the full report as a PDF, free.
Do I need to become a client to receive the audit?
No. The audit is completely free, and there is no obligation to purchase anything. You can use the findings yourself, hand the report to your own developer, buy our step-by-step fix plan, or ask us to implement everything for you.
Can you compare my website with competitors?
Yes. Simply provide the websites you compete with, and the audit will compare your search visibility, AI visibility, content, technical SEO, and authority against theirs using the exact same checks, run at the same moment.
Can I download or share my report?
Yes. Once your report is unlocked you can download it as a PDF for free, and we also email you a copy. It is easy to forward to a colleague or your developer.
How often should I run an SEO & AI Visibility Audit?
Think of us as your website mechanic. Just as a car needs regular servicing to stay reliable, your website needs regular maintenance to keep performing at its best. Search engines evolve, AI models change, competitors improve, and websites grow. Regular audits help catch small issues before they become expensive problems. If your website changes frequently, we recommend running an audit every one to two months. If your scores drop, investigate early before the underlying issues affect your rankings, visibility, and revenue.
Fixing the issues: your two options
What are my options for fixing the issues you find?
Two, and you choose whichever suits you. Option one is a do-it-yourself fix plan: a step-by-step guide written for your exact platform, plus ready-to-paste files, that you (or your developer) apply yourself. Option two is done-for-you: you hand everything over and we implement every fix for you. Both cover the same issues found in your audit.
What is the do-it-yourself fix plan?
It is a personal, numbered action plan built from your audit and written specifically for your platform (WordPress, Shopify, Wix, and so on), in plain English. It includes ready-to-paste files such as robots.txt and llms.txt. There is no site access to grant and no waiting: you pay a one-off fee and get the plan in seconds. It is ideal if you or your developer are comfortable applying changes yourself.
What is the done-for-you service?
We implement every fix for all issues identified in your audit. You get a one-off fixed price and timeline upfront, sized according to the number of issues, then we handle the work and you approve the results. It’s the hands-off option, ideal if you’d rather not deal with anything technical yourself. Work begins once payment is confirmed and we have the access we need.
Which option should I choose?
If you or your developer are happy to make the changes and you don’t want to share access with us, the Do-It-Yourself plan is the fastest and most affordable option. If you’d rather hand everything over and simply approve the finished work, choose Done-for-You, which requires access to your website. Both options address the same issues identified in your audit. The difference is simply who does the work.
Do I need technical skills for the do-it-yourself plan?
The plan is written in clear, plain English with steps tailored to your platform, and ready-to-paste fixes, so many people follow it without any developer help. If you would rather not, you can hand the plan straight to your own developer, or switch to our done-for-you service and we will take care of everything.
Pricing and press
How are your prices calculated?
Both Fix options, Do-it-yourself and Done-for-You, are one-off fixed fees, priced according to the number of issues identified in your audit.
Will fixing every issue guarantee higher rankings?
No agency can honestly guarantee rankings because search engines continuously evolve. What we do commit to is fixing the technical, content, and AI visibility issues identified in your audit, and following SEO best practices throughout.
What is the founding-client offer?
While we are newly launched, our first clients receive a founding-client discount, applied automatically to your done-for-you quote through August. The discount applies to visibility-optimisation work (SEO, AEO, and technical fixes) and not to press release distribution or third-party media costs. In return, we may ask for your honest feedback and, if you are happy with the work, a short testimonial once results come through. There is no obligation to provide one.
Do you also offer press coverage and media exposure?
Yes. Alongside fixing your site, we can get you featured through professionally written and distributed press releases. We offer three packages: SEO, Popular, and Authority (Custom). The SEO and Popular packages can be bought per release, or as a monthly subscription that saves 8% and can be cancelled at any time. The Authority package is custom and quote-based. Some regulated industries our standard networks cannot distribute to are matched only with the Authority package.
Working together
Do you work with WordPress, Shopify, Wix and custom websites?
Yes. Both our fix plans and our done-for-you service work with WordPress, Shopify, WooCommerce, Wix, Webflow, Squarespace, Laravel, custom PHP websites, and most other modern platforms.
What access do you need to complete the work?
It depends on the option you choose. The do-it-yourself fix plan needs no access at all: you receive the instructions and apply them yourself. For done-for-you, we usually need administrator access to your website or CMS. You invite us as a separate user and can remove us in one click, so you never share your password. We only request hosting access when it is genuinely required for specific technical improvements.
How long does it take?
The do-it-yourself fix plan is delivered instantly after payment, so you can start straight away. For done-for-you, every proposal includes an estimated completion time based on your website and the work required. Most done-for-you projects are completed within a few working days after payment and the required access have been provided.
Will I receive another report after the work is complete?
Yes, for the done-for-you service. Once the work has been completed, we run the audit again and provide an updated report so you can clearly see what has improved and what results have been achieved. With the do-it-yourself plan you can re-run the free audit yourself at any time to check your progress.
Booking a consultation
When is a consultation call worth booking?
A call is most useful when you are considering our done-for-you service, a larger or ongoing SEO project, or a custom press package and want help choosing the right outlets, or when you simply want expert advice before deciding. If all you want is the do-it-yourself fix plan, you do not need a call at all: you can buy it straight from your audit. Booking is free, with no obligation to buy anything.
How much does a consultation cost, and how does it work?
It is completely free. Pick a time that suits you from our online calendar and we will meet by video call for up to 30 minutes. It is aimed at done-for-you, larger or custom projects: we will look at your audit results and goals, answer your questions, and recommend the best plan. There is no charge and no obligation.
Trust and payment
Is my website and data safe with you?
Yes. We request only the access required for the agreed work, use it solely for that purpose, and never share your data with third parties beyond what the work requires. The do-it-yourself plan needs no access to your site at all. Our Privacy Policy sets out exactly how we handle your information.
How do I pay, and is it secure?
All payments are handled securely by Stripe, and we never see or store your card details. The fix plan and the done-for-you service are one-off fees. Press releases can be paid per release, or as a monthly subscription (SEO and Popular packages) that you can cancel at any time. Work begins once payment is confirmed and, for done-for-you, once we have the access we need.
What happens if I am not satisfied with the work?
Every fix is implemented against the issues listed in your report, and for done-for-you work we share an updated audit so you can see exactly what changed. If something we committed to was not delivered as described, we will put it right. Our full terms are set out in our Refund Policy.