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Most businesses never get press coverage, not because they have nothing to say, but because they pitch the wrong thing. Here are 25 story angles journalists actually respond to, each with a headline template you can fill in today.
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On 1 October, Google quietly changed two of its official guidance pages. It now calls manual fact-checking of AI content critical, including your titles, meta descriptions and alt text, and it names fake author profiles as deception. If you use AI to write anything on your site, here is what changed and the five checks to run today.
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Email is not a ranking factor and never will be, because Google cannot read your inbox. Yet businesses with healthy email lists consistently outperform in search, through five indirect mechanisms and one tactic almost nobody uses.
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Getting visitors and getting enquiries are two different achievements, and the gap between them is usually one of nine specific problems. Start with the one that embarrasses everyone, then work down the list in order of how often each is actually the culprit.
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Google does not penalize content for being written with AI. It penalizes content produced at scale to game search, which is what most AI content unfortunately is. The distinction decides whether AI makes your site stronger or buries it.
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