Practical insights, guides and strategies to improve your visibility across Google and AI search.
Showing 23 results tagged "ai-search" Clear filters
On 15 October Google announced five changes that push links higher and more often inside AI Overviews and AI Mode. It attached no data to any of them. Here is what actually changed, why the timing matters, and the one free play almost nobody is running.
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Google is quietly testing a program that pays websites when their content shapes answers in AI Overviews, AI Mode and Gemini. It sounds like the deal publishers have been demanding for years. Here is what it actually pays for, what it does not, and the catch most people are missing.
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Everyone is selling llms.txt as the key to AI search. Google says on the record it does not use the file, and the bots that drive citations barely touch it. Here is the honest answer on whether your site actually needs one.
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Google's generative AI performance reporting went worldwide at the end of August 2026. For the first time you can see whether AI surfaces are showing your pages at all, free, in a tool you already have. Here is how to read it, and the four things it still will not tell you.
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New primary research found that AI tools almost never return the same recommendation list twice, even for an identical prompt. That single finding invalidates an entire category of tracking products, and it changes what you should be measuring instead.
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