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How to Write a Press Release That Gets Coverage (Structure, Template, and Examples)
Content Strategy

How to Write a Press Release That Gets Coverage (Structure, Template, and Examples)

A press release earns coverage when a journalist can lift the story straight from it. This guide gives you the exact structure, a fill-in template, real example lines, and the mistakes that send releases to the trash folder.

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What Press Releases Actually Do for Your SEO (and What They Don't)
Content Strategy

What Press Releases Actually Do for Your SEO (and What They Don't)

Press release links will not raise your rankings, and anyone selling them that way is selling a myth. What press releases actually earn is bigger: coverage, brand mentions, and a growing presence inside AI answers. Here is how the mechanism really works.

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How Long Does SEO Take to Work? Honest Timelines From an Agency That Tracks Them
SEO

How Long Does SEO Take to Work? Honest Timelines From an Agency That Tracks Them

Most sites see their first meaningful movement between month three and month six, and real ROI between month six and twelve. This guide breaks the timeline down month by month, shows what speeds it up, and flags the promises you should never believe.

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SEO vs AEO: The Difference, and Which One Deserves Your Budget in 2026
SEO

SEO vs AEO: The Difference, and Which One Deserves Your Budget in 2026

SEO earns you rankings on a results page. AEO earns you a place inside AI answers. This comparison breaks down how the two differ, where they overlap, and how to split your effort between them.

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