Practical insights, guides and strategies to improve your visibility across Google and AI search.
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Press release links will not raise your rankings, and anyone selling them that way is selling a myth. What press releases actually earn is bigger: coverage, brand mentions, and a growing presence inside AI answers. Here is how the mechanism really works.
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SEO earns you rankings on a results page. AEO earns you a place inside AI answers. This comparison breaks down how the two differ, where they overlap, and how to split your effort between them.
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ChatGPT, Gemini, and Perplexity now answer millions of buying questions every day. This playbook shows you, step by step, how to become the brand those answers cite and recommend.
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