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A press release earns coverage when a journalist can lift the story straight from it. This guide gives you the exact structure, a fill-in template, real example lines, and the mistakes that send releases to the trash folder.
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Press release links will not raise your rankings, and anyone selling them that way is selling a myth. What press releases actually earn is bigger: coverage, brand mentions, and a growing presence inside AI answers. Here is how the mechanism really works.
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