Practical insights, guides and strategies to improve your visibility across Google and AI search.
On 15 October Google announced five changes that push links higher and more often inside AI Overviews and AI Mode. It attached no data to any of them. Here is what actually changed, why the timing matters, and the one free play almost nobody is running.
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Most happy customers never leave a review, simply because nobody asked them at the right moment, in the right way. Here are 30 ready-to-use messages for texts, emails, WhatsApp, in-person chats and printed cards, plus the timing rules that make them work.
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Most businesses never get press coverage, not because they have nothing to say, but because they pitch the wrong thing. Here are 25 story angles journalists actually respond to, each with a headline template you can fill in today.
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On 1 October, Google quietly changed two of its official guidance pages. It now calls manual fact-checking of AI content critical, including your titles, meta descriptions and alt text, and it names fake author profiles as deception. If you use AI to write anything on your site, here is what changed and the five checks to run today.
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Google is quietly testing a program that pays websites when their content shapes answers in AI Overviews, AI Mode and Gemini. It sounds like the deal publishers have been demanding for years. Here is what it actually pays for, what it does not, and the catch most people are missing.
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